A new online travel site carried out its search engine optimisation or SEO campaign. The owner is venturing into SEO only for the first time. Without knowledge on SEO concepts and strategies, he paid an SEO consultant.
Sadly, four months into the SEO campaign, the website was still not seeing the results. It was not ranking for competitive search phrases and keywords. Their metrics show thousands of visits to the site in a day, some browsing up to 9 pages, but the hotel reservations were barely trickling in. The website owner had to revisit his strategies and in the meantime, concluded the contract with the SEO consultant.
While SEO advisors are seasoned in search engine optimisation, one person cannot do a full-swing SEO campaign by himself and bid for good ranking.
SEO is forward propelling yet not complicated. It is simply specified to increase a website's page rank on search engines so that consumers looking for merchandise or services which your business has to offer can spot you on the first page, first rank of the search results. Google, Yahoo, Bing get a billion visits a day.
On the other hand, SEO is dynamic because it uses various techniques that interlink with each other.
In the case of the online hotel reservation website, the SEO consultant failed to deliver ranking simply because in spite of his competency, he does not have a well-versed team to assist him. SEO involves a team of article writers, bloggers, link builders, and social media specialists.
Essential SEO can be done by an SEO company, which has a superb dedicated personnel of confident, trained, fast, and efficient SEO team members consisting of writers, bloggers, link builders. SEO companies hire only those with experience in SEO strategies, thus saving the company's valuable time and resources, and producing results not in months but days, even for fiercely competitive keywords and key phrases.
SEO can indeed deliver leads, and real sales, in a shorter span of time than any other conventional marketing campaigns. For this to happen, SEO has to be done right. Otherwise, efforts and valuable resources will be for naught.
Sadly, four months into the SEO campaign, the website was still not seeing the results. It was not ranking for competitive search phrases and keywords. Their metrics show thousands of visits to the site in a day, some browsing up to 9 pages, but the hotel reservations were barely trickling in. The website owner had to revisit his strategies and in the meantime, concluded the contract with the SEO consultant.
While SEO advisors are seasoned in search engine optimisation, one person cannot do a full-swing SEO campaign by himself and bid for good ranking.
SEO is forward propelling yet not complicated. It is simply specified to increase a website's page rank on search engines so that consumers looking for merchandise or services which your business has to offer can spot you on the first page, first rank of the search results. Google, Yahoo, Bing get a billion visits a day.
On the other hand, SEO is dynamic because it uses various techniques that interlink with each other.
In the case of the online hotel reservation website, the SEO consultant failed to deliver ranking simply because in spite of his competency, he does not have a well-versed team to assist him. SEO involves a team of article writers, bloggers, link builders, and social media specialists.
Essential SEO can be done by an SEO company, which has a superb dedicated personnel of confident, trained, fast, and efficient SEO team members consisting of writers, bloggers, link builders. SEO companies hire only those with experience in SEO strategies, thus saving the company's valuable time and resources, and producing results not in months but days, even for fiercely competitive keywords and key phrases.
SEO can indeed deliver leads, and real sales, in a shorter span of time than any other conventional marketing campaigns. For this to happen, SEO has to be done right. Otherwise, efforts and valuable resources will be for naught.
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