Keyword research unarguably passes as one of the most essential facets of search engine optimization. If you aim at the wrong keywords with high competition and less traffic, you will only realize poor returns on your capital. In fact, by doing correct keyword research, you can reduce the time and finances required to level for your chosen keyword by a very big margin.
Therefore it is necessary to follow certain rules when doing keyword research:
Consider the amount of competition pages that your chosen keyword has. This is done by just typing in your keyword within quotes into Google, and making out the number of search results in the top right hand corner.
Keywords with competing pages can be like 10,000 to 250,000 are the easiest to grade for but if this number is above 1,000,000, you are at an advantage if you choose another keyword. Then again, the number of pages can be out of proportion, which brings us to the next point.
Quality of competition is another point to consider as the number of competing pages is vital, but the value of the competing pages is especially crucial in leveling well for your keyword.
Influential sites with tons of backlinks, like a Wikipedia entry, a Wired.com or NYT news article which may occupy the top page may be very hard to move from the top slots.
Then again, if the top results are minor blogs with few backlinks, or shopping results from Amazon or eBay, it will be an effortless undertaking to rank well for that keyword.
You can however, keep away from traffic by operating your keyword through the Google AdWords Keyword Tool. If perhaps the keyword gets to less than 800 exact searches a month, and the competition is high, it may not be worth or substantial ranking for and you are at an advantage if you pick a different keyword.
Therefore it is necessary to follow certain rules when doing keyword research:
Consider the amount of competition pages that your chosen keyword has. This is done by just typing in your keyword within quotes into Google, and making out the number of search results in the top right hand corner.
Keywords with competing pages can be like 10,000 to 250,000 are the easiest to grade for but if this number is above 1,000,000, you are at an advantage if you choose another keyword. Then again, the number of pages can be out of proportion, which brings us to the next point.
Quality of competition is another point to consider as the number of competing pages is vital, but the value of the competing pages is especially crucial in leveling well for your keyword.
Influential sites with tons of backlinks, like a Wikipedia entry, a Wired.com or NYT news article which may occupy the top page may be very hard to move from the top slots.
Then again, if the top results are minor blogs with few backlinks, or shopping results from Amazon or eBay, it will be an effortless undertaking to rank well for that keyword.
You can however, keep away from traffic by operating your keyword through the Google AdWords Keyword Tool. If perhaps the keyword gets to less than 800 exact searches a month, and the competition is high, it may not be worth or substantial ranking for and you are at an advantage if you pick a different keyword.
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