Saturday, December 18, 2010

Getting A Toll Free Phone Number For Your Small Business

By Mark Walters


For businesses in almost every sector, it seems competition is only ever getting more fierce and everyone is looking for more cost-effective ways of gaining a step ahead of their competitors. Whereas there are many advertising techniques that are effective, sometimes just by changing your company's telephone number you can increase the effectiveness of future marketing schemes.

Toll free numbers are a great way of increasing your company's presence not only in the market, but also, more importantly, in the minds of consumers. A toll free number is, by definition, a telephone number that is free to call; the subscriber is responsible for all calls made to that particular number.

A toll free number is not difficult at all to set up and, if required, can come with many other services such as an answer service, call forwarding, call screening, call waiting, call conferencing, call recording and many others. On top of this, a toll free number is generally much easier to remember than a standard number coupled with an area code.

In order to obtain a toll free number, your business must contact a RespOrg (an abbreviation of Responsible Organization), which may or may not be a telephone company that has access to the SMS/800 database. This database contains all the information regarding the status of toll free numbers and RespOrgs have the ability to setup the registration of a new number to a business or individual.

It is also quite popular for companies to obtain vanity toll free numbers which are numbers that contain digits that can be translated into acronyms or companies names or other words which further help the potential customers to remember the number. An example of this would be 1-800-URFRUIT or 1-800-LAWYERS.

As a prevention against toll free number warehousing and hoarding, the FCC, or Federal Communications Commission help to regulate the industry in North America by establishing certain rules of conduct for RespOrgs and other organizations offering toll free number subscriptions. To clarify, hoarding relates to the purchase of numbers that a particular business is unlikely to use, usually for the purpose of selling on or number brokering; and warehousing relates to the act of companies reserving certain numbers without intended subscribers.

Toll free numbers are a great way for you to keep in touch with your customers. With free calls, customers are much more likely to contact you and hopefully, purchase products or services. Plus, it is a great way to stay up-to-date on trends in the market.




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